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we create stories for talent driven campaigns.
For the 2020 MLS App, our vision was to seamlessly combine the authentic fan-centric world of ‘Our Soccer,’ with the frictionless user experience of the MLS App.
Appearing to be one seamless shot, the camera dynamically transitions from the "real world" to the VFX "phone world" using a rotating camera transition. Not only does this strong visual approach capture the viewers eye, but also mirrors the frictionless user experience between the MLS Fan and the MLS App.
From ideation to delivery, EVO handled all the necessary elements under one roof while utilizing key partners to help deliver an innovative new spot.
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