For the first time in 55 years, Ford has expanded the Mustang family with the Mustang Mach-E. Also notably the automaker's first all-electric offering. This presented the opportunity to create awareness around the Mach-E and it’s award-winning B&O Sound System.
Harman International and B&O tasked EVO to produce a compelling content series highlighting the benefits of the B&O Sound System and the collaborative approach between Harman, Ford and B&O to achieve an awe-inspiring listening experience inside the Mustang Mach-E.
EVO developed and produced a sleek and dynamic set of films that balanced the impressive design and innovation of the Ford Mustang Mach-E, with the unique, refined Scandinavian style B&O is renowned for.
Shot on location in Detroit by EVO director Warren Kommers, we grounded the content with interviews featuring key members of the project’s first-class team and paired them with beautiful, clean images of both the vehicle in motion and the stunning B&O Sound System.
Together we were able to create a cohesive campaign that brought this exciting partnership to life, whilst staying true to the core values of the respective brands.
In addition to three central films, EVO produced an array of social content to assist with the campaign’s rollout.