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we create stories for talent driven campaigns.
The second year of the ‘Live Your Colors’ campaign afforded the opportunity to integrate some of the stars of the league into the creative. With limited time available with each player, EVO needed a concept that would maximise the short minutes of filming. Working with the Bolt cinebot rig, EVO were able to replicate multiple high-precision camera moves time after time with each athlete - building a large inventory of assets with which to construct the commercial spot.
The club color-customization feature of the app UI remained a core visual motif - the colors of each club radiating in threads of light around each player.
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