BNP PARIBAS OPEN

Tennis Paradise

Creative | Design | Post-Production

In 2019, our first campaign for the BNP Paribas Open helped drive record-breaking attendance to the event with their highest ticket sales ever. For 2020, the expectations were even higher as we were tasked with creating a new vibrant marketing campaign to promote the event as one of the world’s major tennis tournaments and a first-class leisure destination in California.

 

Our response was to produce Tennis Paradise, a bright, pastel-colored 360 degree campaign across traditional broadcast, in-venue, social, digital and print.

 

EVO designed all print and video collateral from the event program to the TV spot.

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